Purple Tuesday, took place on Tuesday 12th November 2019 and is the UK’s accessible shopping day. Nearly one in every five people in the UK has a disability or impairment, and over half of households have a connection to someone with a disability. Their collective spending power – the Purple Pound – is worth £249 billion to the UK economy.
The Access Fylde Coast project played a key role in promoting Purple Tuesday, which campaigns to improve disabled people’s experiences in shops and businesses.
It was part of a series of events speaking to customer and also businesses about the Purple Pound, and how business can make straightforward, low-cost adaptations to improve the customer experience for disabled people, resulting in an increased sale. There was also a visit from Sara Simcoe (Senior Consultant, Purple).
Local councils across Blackpool, Fylde and Wyre got on-board by lighting up landmarks purple.
The project is also releasing a community song and video – featuring local people with disabilities and local businesses.