The pioneering Access Fylde Coast is hosting a series of events over the next week to encourage businesses to help change lives by providing a positive customer experience to disabled people.
From releasing a community song and video – featuring local people with disabilities and local businesses – to lighting up Blackpool Tower to hosting a special event to help businesses, the project, which was launched in April this year, looks set to put the Fylde Coast on the map for giving warm welcomes to people with physical, sensory, learning disabilities and mental health conditions.
The events are part of Purple Tuesday, an international-wide initiative held on November 12 every year. But, this year the Fylde Coast looks set to be on the map as the first major centre outside of London making a big push.
It is kicking off on November 6 when the Access Fylde Coast is hosting an event to give businesses the opportunity to find out how they can expand their customer base by tapping into an extra UK-wide £249 billion revenue stream – through the Purple Pound, the spending power of disabled people and their families.
At the event on November 6 at the Carlton Best Western, Blackpool, from 7.30am-10am, businesses will have the opportunity to hear and talk to fellow Fylde Coast business owners who have already made small changes to enhance their welcome offer and provide a better customer experience for disabled people – thanks to free help from Access Fylde Coast.
The project has already helped more than 200 businesses across the region and hopes that this free networking event will provide a great opportunity for businesses to get together to make Blackpool, Wyre and Fylde a positive and inclusive destination for all.
Blackpool Tower, Lytham Windmill and the Pavilion in Fleetwood will all be lit Purple on November 12 to raise further awareness of disabled access and help breakdown the perceptions of disability.
“We are pleased to have been able to help so many businesses across the Fylde Coast to make small changes that don’t just make a massive difference to disabled people, but also see the business profit too,” says Alan Reid, CIO of Disability First, the Blackpool charity which has spearheaded the Access Fylde Coast project.
“For example, one shop owner spoke to the lady in her wheelchair rather than the person with her. The lady came back and said she would purchase from the shop owner rather than her competitors – not because of price, but because she was the only one who addressed her directly and asked how she could help.
He adds: “It’s not rocket-science. Small changes, such as attitude, which is free, make your business more attractive to businesses and through our free online training and access guides, we want to help as many businesses as possible to make a difference.”
The song and video will be released at the business networking event on November 6th.
Note to Editors:
Free tickets for the business event are from https://www.eventbrite.co.uk/e/free-business-networking-breakfast-event-tickets-78593859349?utm_term=eventurl_text
Media are welcome to the event and should email Access Fylde Coast PR and Communications Officer on email@example.com
Further interviews, filming and picture opportunities are available by contacting Rachel Ryan.
The Access Fylde Coast project is spearheaded by Blackpool charity Disability First and was made possible thanks to a cash injection of £985,522 from the Coastal Communities Fund, as part of a Government initiative to invest £250 million in our much-loved seaside resorts.